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Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online
-
Choosing the right web hosting service is a crucial step for any website owner, whether you’re launching a personal blog or running a growing business. Picking the wrong host can lead to slow load times, security headaches, and lost visitors. Here’s a practical, no-nonsense guide to the most common mistakes—and how to dodge them.
1. Ignoring Your Website’s Needs
Not all websites are created equal. A personal blog doesn’t need the same horsepower as an e-commerce store or a media-heavy portfolio. Failing to assess your site’s requirements—like expected traffic, content type, storage, and specific software needs—can leave you with a plan that’s either overkill or totally inadequate1234.
Tip: List your must-haves before you shop for hosting. Match your needs to the provider’s actual offerings.
2. Overlooking Uptime Guarantees
If your site’s down, nothing else matters. Don’t get dazzled by features and ignore uptime. Anything less than a 99.9% uptime guarantee is a red flag. Downtime frustrates visitors and tanks your search rankings512.
Tip: Check the provider’s uptime track record and look for real user reviews.
3. Falling for “Unlimited” Everything
Unlimited storage and bandwidth sound great—until you read the fine print. Many hosts throttle your resources or impose hidden limits if your site gets popular5.
Tip: Always check the fair use policy. Look for transparency about what “unlimited” really means.
4. Choosing the Cheapest Option
It’s tempting to go for the lowest price, but cheap hosting often means slow servers, limited resources, and poor support. You get what you pay for, and a few extra dollars a month can save you headaches later1264.
Tip: Focus on value, not just price. Make sure you’re getting reliable performance and support.
5. Overlooking Security Features
Security isn’t just for big businesses. Even small sites can get hacked. Don’t skip over essentials like SSL certificates, firewalls, malware protection, and regular backups1236.
Tip: Make sure your host includes strong security features—ideally at no extra cost.
6. Not Considering Scalability
Your website might start small, but what if it takes off? Picking a host with no room to grow can lead to performance bottlenecks and forced migrations later1234.
Tip: Choose a provider that lets you easily upgrade your plan as your needs change.
7. Ignoring Customer Support Quality
You don’t realize how important support is—until you need it. Slow or unhelpful support can turn a minor issue into a disaster54.
Tip: Test their support before you buy. Send a question and see how fast and helpful the response is.
8. Not Reading the Terms and Reviews
Don’t just take the provider’s word for it. Skipping the terms of service or ignoring customer reviews can leave you with nasty surprises, like hidden fees or strict limitations64.
Tip: Always read the fine print and check independent reviews before committing.
Quick Checklist Before You Buy
- Define your website’s needs and growth plans
- Demand a 99.9% (or better) uptime guarantee
- Scrutinize “unlimited” claims
- Prioritize security and backups
- Test customer support
- Read the terms and real user reviews
Bottom line: The right host is an investment in your website’s success. Avoid these mistakes, do your homework, and you’ll set yourself up for smooth sailing online